Bwin Poker Expands

Bwin Poker is planning to become one of the biggest online gaming operators in Europe. Their most recent act has been to orchestrate the purchase of Gioco Digitale, the most popular online poker site in Italy’s newly deregulated industry. The multi-million euro deal catapults Bwin to the top of the tree in the lucrative Italian market, making them the country’s largest supplier of online poker.

The Austrian firm is reported to have paid somewhere in the region of €115 million for Gioco. Talks have been underway for some time and Bwin has already purchased 56% of the Italian company with €65 million of new shares. The finer details are currently being hammered out, with the deal slated for completion in early October. It is expected that Bwin will pay somewhere in the region of €50 million for the remaining portion of the Italian gaming operator.