New PartyPoker Ambassador

PartyPoker announced it has signed a sponsorship deal with UK player Ian Frazer. Ian will become an ambassador and sponsored player for one of the leading online poker rooms.

Ian is the first cog in a new strategy from PartyPoker. The poker room has previously stayed out of the player sponsorship market with the exception of main site ambassador Mike Sexton. PartyPoker plans to sponsor players as it seeks to create a grassroots team. The emphasis is on VIPs, player loyalty and historic links to PartyPoker. More members of the team will be announced in the near future and more details on the team concept will follow as the team is shaped.

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